Odney News

New Staff

Thu, 22 Jul 2010 00:00:00 GMT

Meghann Theurer has been interning with us over the past few months, and we're pleased to announce that she has accepted a position on our social media team as our digital media coordinator. Meghann has done an outstanding job in using numerous social media channels to communicate our clients' messages.

Joshua Gagne has joined the staff of our Minot office. He has a B.S. in multimedia studies and a background in everything from social media to television production. Joshua is working on public relations and communications for the ND Department of Transportation construction project and helping out on other projects as well.

Top 10 Plaque Presented

Tue, 29 Jun 2010 00:00:00 GMT

Patrick Finken was recently presented with a plaque by the Young Professionals Network recognizing Odney as one of Bismarck's top ten places for young professionals to work. This is the third year in a row that we have won this designation.

"We have been fortunate to attract the best and brightest talent in the region," says Pat. "Having a positive and progressive work environment is essential to continuing that legacy."

Why Fly Minot?

Wed, 23 Jun 2010 00:00:00 GMT

We're answering that question through our multimedia branding campaign and new website for the Minot International Airport. The answer: more flights, fewer hassles. Isn't that what we all want from flying? With more direct, nonstop flights to major hubs, flying locally is a great choice for Minot area residents.

Minot on the Move

Wed, 12 May 2010 00:00:00 GMT

Our Minot staff is on the move with two new transportation-related accounts. We'll be working with the Minot Convention and Visitors' Bureau to boost travel to Minot, including marketing the ever-expanding flight options at the Minot International Airport.

We'll also be working with the North Dakota Department of Transportation through the engineering firm Kadrmas, Lee & Jackson as public information coordinator (PIC) for the upcoming two-year reconstruction project for Highways 2 and 52. Our staff probably knows enough about construction to be part of the road crew after serving as the PIC for the South and North Broadway reconstruction projects.

Odney Top Place to Work

Thu, 06 May 2010 00:00:00 GMT

The Bismarck-Mandan Young Professionals Network has named Odney one of the top ten places to work in Bismarck-Mandan for the third year in a row. This award goes to businesses that have been the most innovative and forward-thinking in development and implementation of new programs, activities or environments for the YP Network. We also received the "Great Plains" award for leadership and innovation in the development and execution of programs, ideas and events that help nurture the careers of young professionals.

Welcome Jayette

Fri, 30 Apr 2010 00:00:00 GMT

Jayette Young recently joined our busy and expanding media department. Jayette has a broad range of media knowledge with particular expertise in broadcasting. She comes to us from Reiten Television, where she spent 15 years in regional sales and traffic. She loves the fast-paced world of media and takes pride in getting our clients the most for their money.

Jayette lives in Kenmare with her husband Cameron, who is the Vo-Ag Teacher and FFA Advisor at KHS, and their four children; Ryan, Allison, Brogan and Taygen.

Odney Wins ADDY Awards

Tue, 09 Mar 2010 00:00:00 GMT

Our creative work won eleven statewide ADDY awards announced February 26 in Fargo. Winners included:

Gold ADDY Award:
TV: Upper Missouri District Health Unit, Secondhand Smoke - "No Protection"

Silver ADDY Awards:

PSA TV Campaign: ND Department of Health - Tobacco Prevention and Control, "Quitline, the Journey"
Regional TV: Basin Electric Power Cooperative, "Give Us Both"
Interactive: Bismarck State College military web site
Newspaper: BisManAutoMall.com print ad
Outdoor: North Dakota Tourism "1 Birdie 3 Pheasants" billboard
Out of Home Campaign: North Dakota Tourism "Citylites" campaign
Packaging: Lewis & Clark Fort Mandan Foundation, DVD package
Industry Self-promotion Interactive: Odney "Legendary Journey Stops Along the Way" for North Dakota Tourism
Local TV: Bismarck State College, "Where's Your Beyond?"
Local TV: Nemont, "Picture"

The ADDY awards are given out by the Advertising and Marketing Federation to honor excellence in the development of creative materials for advertising. You can view the award-winning ads in our online portfolio.

Odney Bismarck office remodel underway

Fri, 22 Jan 2010 00:00:00 GMT

The Odney Bismarck office has been a little chaotic these past few weeks. We're in the throes of a remodeling project that will add more conference rooms and office space to better accommodate our Bismarck staff of 30+ employees and our clients. If you stop by and visit, expect to hear some hammers clanging and saws buzzing, and to see our office in a state of organized disarray. In just a couple weeks, the dust will settle, and our office will emerge better - and a bit bigger - than ever.

Odney client finalist for top PR award

Fri, 15 Jan 2010 00:00:00 GMT

Kudos to Odney client, Basin Electric Power Cooperative, who is being recognized for its St. Baldrick's campaign communication efforts.

The cooperative has been selected as a finalist in the Philanthropy Communications category of the PR News' Corporate Social Responsibility Awards. Nominated alongside Basin for their respective corporate social responsibility efforts are global companies like Aflac, eBay and Hasbro. Past winners include Hard Rock International, Bank of America and Deloitte & Touche.

In only two years, Basin has grown its St. Baldrick's campaign into a company-wide effort where, to date, more than 300 volunteers have shaved their heads in solidarity with children with cancer. Since Basin started its campaign, the cooperative has raised a total of $200,000 for St. Baldrick's, the world's largest volunteer-driven fundraising event for childhood cancer research.

Odney is honored to have provided not only PR support to Basin for this wonderful campaign, but to have two employees who particiated by shaving their heads and raising money for the campaign.

Minot Convention & Visitors Bureau selects Odney as agency of record

Wed, 23 Dec 2009 00:00:00 GMT

The Minot Convention & Visitors Bureau (CVB) recently selected Odney as their agency of record.

For the past five years, Odney has had a strong working relationship with the Minot CVB. During this time, Odney has completed various projects for the Minot CVB, including development of collateral material, booth displays and Web site development.

We're honored the Minot CVB has chosen Odney as their agency of record for all of their marketing and communications needs, and we look forward to our continued work with the organization.

Odney lands West Dakota Chevy account

Thu, 17 Dec 2009 00:00:00 GMT

Our years of auto experience helped us land the newly relaunched West Dakota Chevy account.

Odney worked with the West Dakota Chevy dealers before they disbanded and has continued to work with various dealers in the area.

As West Dakota Chevy's selected agency, we'll conduct media planning and placement, along with digital and social marketing. We're looking forward to working with West Dakota Chevy.

New Site, New Features, New Functions

Wed, 07 Oct 2009 00:00:00 GMT

Welcome to the new Odney website. We've added some great new features, like a company blog where we talk about what we do, how we do it, why we do it, and invite you to talk back to us. We've also added an RSS feed, links to follow us on Facebook and Twitter, and an interactive portfolio of our work.

The new site reflects our recent integration of all our services, including DH Research and iNet Technologies, into one company under the Odney name. The new site also offers opportunities for interaction and a more expansive showcase for our work, and more accurately reflects the full integration of our complete range of services.

New Fargo Location

Fri, 28 Aug 2009 00:00:00 GMT

Odney Fargo recently relocated to a new office in downtown Fargo on the corner of 1st Avenue and Broadway, across the street from the Hotel Donaldson.

"We were attracted to the historic downtown business district because in the recent years it has come alive and established a culture that is conducive to our business," said Troy White, general manager of Odney Fargo. "It has become the epicenter for our industry, and we want to be in the middle of it."

Odney Fargo's new location features offices that overlook 1st Avenue, as well as small and large conference rooms for meetings and hosting focus groups. Additionally, Odney shares a rooftop patio that can accommodate 49 people for entertaining purposes.

Odney chosen by Bismarck-Mandan Young Professionals Network for Top 10 list

Tue, 19 May 2009 00:00:00 GMT

For the second year in a row, Odney was named one of the Top 10 Places to Work by the Bismarck-Mandan Young Professionals Network. Qualifications for the award include the company's benefits, innovation and inclusion of young professionals.

"A positive workplace environment along with flexible hours, competitive pay, work-life balance and recognition are crucial elements in attracting and retaining happy and talented people," says Odney President Pat Finken. "It's quite a compliment to know we're viewed as such a workplace."

Odney receives NDNA awards

Wed, 13 May 2009 00:00:00 GMT

Odney received four awards from the North Dakota Newspaper Association (NDNA) in the Best of Agencies Awards division.

Odney won the following top awards:

� Best Campaign: "I am Legendary" ad series for North Dakota Tourism
� Best General Ad: "Rediscover family, rediscover fun," for Minot Park Distrist
� Best Travel/Tourism Ad: "Trying on history for size - I am Legendary," for North Dakota Tourism
� Best Healthcare Ad: "Trust Today," for Mid Dakota Clinic

The awards were presented May 8 at the NDNA annual convention in Bismarck.

Unclaimed property Web site developed by Odney to be featured on Dateline NBC this weekend and next

Fri, 24 Apr 2009 00:00:00 GMT

In these tough economic times, people are getting creative in finding new sources of money and income. A Web site developed by Odney for the National Association of Unclaimed Property Administrators, www.unclaimed.org, is getting attention as a possible jackpot for personal treasure hunters.

The Web site will be featured April 26 and May 3 on Dateline NBC. During two special installments of "You Might Be Rich," NBC News' Tiki Barber uses this Web site, along with Missingmoney.com, to return close to $5 million to more than a dozen individuals.

Odney Fargo office closed until Monday, March 30

Thu, 26 Mar 2009 00:00:00 GMT

Due to the flooding situation in the Fargo area, Odney's Fargo office will be closed until Monday, March 30. Please contact our Bismarck office at 701-222-8721 if you have any concerns or questions. Thank you.

Odney wins 10 advertising awards

Mon, 02 Mar 2009 00:00:00 GMT

Odney recently won a total of 10 ADDY awards at the Bismarck-Mandan Advertising Federation's 37th annual advertising awards show February 26. The awards included the prestigious Best of Show and the Judges' Choice awards, three Gold ADDY awards and five Silver ADDY awards. The ADDY awards recognize creative excellence in the art of advertising.

Odney won a Best of Show award for Thompson Larson Funeral Home's TV ad, "Life in a Day."

The Judge's Choice award was for Mid Dakota Clinic's "Family Medicine" TV ad.

The three Gold ADDY awards included Thompson Larson Funeral Home, "Life in a Day" TV ad; Muddy River Mashers logo; and Minot CVB Interactive campaign.

Odney earned five Silver ADDY awards for Mid Dakota Clinic, "Family Medicine" TV ad; North Dakota Tourism, "I am Legendary" print ad; North Dakota Tourism, USB Drive Media Kit; North Dakota Tourism, "Whistlers" TV ad; and Partners for Affordable Energy, "Think Again" print ad.

Simon joins Odney Advertising

Tue, 10 Feb 2009 00:00:00 GMT

Beth Simon recently joined Odney Advertising's Bismarck office as a marketing consultant. In this position, she'll manage various clients and accounts in the region, providing strategic direction primarily to media-driven and government-related clients.

Simon brings more than 20 years of marketing experience, including extensive knowledge in public relations and sales, to Odney and its clients. Most recently, she worked as an account manager with Clear Channel Radio in Bismarck. Her prior work experience includes the roles of director of marketing and public relations for a South Dakota medical center, sales manager and account representative for various South Dakota media.

Simon is a South Dakota native and attended South Dakota State University.

Kramer recognized in regional publication

Wed, 10 Dec 2008 00:00:00 GMT

Brekka Kramer, general manager for Odney's Minot office, was recently featured in Prairie Business magazine's �40 under 40' listing. Prairie Business magazine covers business issues in the Dakotas and Minnesota. Their first-ever '40 under 40' listing highlights business individuals providing leadership in the region.

Aside from being general manager of Odney's Minot office, Brekka is deeply involved in the community. A graduate of Minot State University (MSU), Brekka jumped right into civic leadership opportunities, spanning the Rotary club and MSU to the Minot Chamber of Commerce, among other things. She also co-founded the Greater Expectations for Minot (GEM), and was a founding board member of the North Dakota Young Professionals Group and YP Minot.

Zalk Enerson attends national higher education marketing conference

Tue, 25 Nov 2008 00:00:00 GMT

Margie Zalk Enerson, marketing consultant at Odney Advertising, recently attended the Stamats Strategic Integrated Marketing Conference in St. Petersburg, Florida.

This conference helps higher education marketers stay up-to-date on the latest trends and insights, the hottest technology and the pulse of teen culture. Presentations focused on the challenges and opportunities of higher education recruitment through podcasts, text messaging, social networking, Web 2.0, user-generated content, experiential features, blogs, vlogs, e-mail and more.

Stamats is a premier higher education integrated marketing company.

Odney has extensive experience with higher education in North Dakota.

Odney staff attend premiere national tourism conference

Tue, 18 Nov 2008 00:00:00 GMT

Mike Bruner, corporate creative director at Odney Advertising, and Trish Helgeson, director of account services at Odney, recently attended the Travel Industry Association's (TIA) Travel Outlook Forum in Portland, Ore.

TIA Marketing Outlook Forum is one of the travel industry's best conferences, featuring the most up-to-date industry forecasts, new market research, outlooks for all industry segments and leading marketing practices, along with practical insight from more than 70 industry thought leaders. Nearly 600 people attended this year's conference.

Odney Advertising is the agency-of-record for North Dakota Tourism and created North Dakota Tourism's "Legendary" brand. The agency also works with various tourism entities across the state.

Odney Advertising acquires Image Communications of Fargo

Wed, 05 Nov 2008 00:00:00 GMT

Odney Advertising has acquired Image Communications, a Fargo-based marketing and advertising firm specializing in the agriculture and manufacturing industries.

This Fargo expansion is consistent with Odney's increasing presence in the eastern part of the state. "Bringing the Image team into the fold allows us to diversify the industries we serve and expand our Fargo presence while benefiting from the great reputation Image has developed in the ag and manufacturing arenas so important to the Red River Valley," says Odney President Patrick Finken.

Troy White established Image Communications in 1995. He and his staff provide marketing, advertising, design and web services to clients throughout the area.

"Our client relationships have always been about trust, integrity and delivering on what we promise. Odney approaches business the same way and I'm excited to bring our resources together to deliver an even greater array of services and competencies to our clients," says White.

Three of the Image Communications staff will join Odney's Fargo office. White will serve as the Director of Account Services; Dustin Hill has been hired as a Graphic Designer and Kayla Redlin will be the Creative and Administrative Assistant.

Miller joins Odney Advertising as network administrator

Thu, 30 Oct 2008 00:00:00 GMT

Mike Miller recently joined Odney Advertising as a network administrator. He will be responsible for a variety of network needs including desktop support, maintenance and backup.

Miller is from Borup, M.N. and has spent the last 32 years working with NDSU, most recently as an information technology support specialist. Miller and his wife Vicki have three daughters located in Fargo, Minot and Bismarck.

Margie Enerson Joins Odney

Tue, 24 Jun 2008 00:00:00 GMT

Margie Enerson has joined Odney Advertising as a marketing consultant. She will be working in our Bismarck office, managing client activities and accounts and providing strategic direction to healthcare and energy clients.

Enerson is a graduate of Concordia College in Moorhead, MN and she brings 24 years of advertising agency, printing and media experience to Odney. Enerson has a background in marketing and communications, as well as extensive agency experience with a focus on health care. She also worked at Bismarck State College where she focused on developing integrated marketing strategies for the National Energy Center of Excellence.

Odney to Open Idaho Office

Thu, 12 Jun 2008 00:00:00 GMT

Odney Advertising is opening a branch office in Coeur d'Alene, Idaho. Odney partner and corporate creative director Mike Bruner will be moving to Coeur d'Alene to manage the new office.

"The more we looked at the market, the more this move made sense," says Odney Advertising president Patrick Finken. "We already have clients in Coeur d'Alene, including Taco John's and Command Labor. It's a fast-growing market with a lot of opportunity. With today's technology, Mike's creative talent can continue to benefit our North Dakota clients as well."

"I can work more closely with our existing Idaho clients and look forward to bringing new clients on board," says Bruner. "In fact, we've already connected with potential new clients interested in working with us. I'll also continue to work closely with our North Dakota clients, and will be returning to Bismarck on a regular basis. This is an exciting opportunity and a great move, both personally and professionally."

Bruner will move to Coeur d'Alene in mid-July and plans to have the new office open by August 1st.

Odney Advertising expands departments with new hires, also promotes one

Tue, 27 May 2008 00:00:00 GMT

Odney Advertising recently promoted a long-time employee into a new position within the agency and also expanded its creative and administrative departments with two new hires.

Trish Helgeson, a nine-year veteran with Odney Advertising, was recently promoted to director of account services. In this new role for the agency, Helgeson will oversee Odney's Bismarck marketing consultants, providing strategic direction and leadership. She also will continue to manage the North Dakota Tourism account.

During her tenure with Odney Advertising, Helgeson has had an instrumental role in some of the agency's biggest accounts including North Dakota Tourism and Partners for Affordable Energy. She has almost 20 years of marketing experience spanning various industries including tourism, energy, financial and healthcare. Helgeson, a Minot native, has a bachelor's degree from Minnesota State University Moorhead and a master's degree from North Dakota State University.

Matt Frank was hired as a full-time graphic designer. He recently graduated from Bismarck State College's Commercial Art program. While in college, Frank interned with Odney and fostered his instincts and skills for creative thinking and designing. As a graphic designer at Odney, he'll be involved in all facets of design and pre-production work of advertising print elements. Frank is a Mandan native.

JoAnn Krueger joined Odney Advertising as a bookkeeping assistant. Krueger brings to Odney more than 20 years of accounting and inventory control experience and was most recently employed in the accounting department at a Fargo car dealership.

In her role as the bookkeeping assistant, she will conduct media auditing, accounts payable and accounts receivable auditing, as well as doing data entry. Krueger is a native of Tappen.

Odney Advertising is a full-service agency offering traditional and interactive marketing, advertising, public relations services, creative design, and media placement. The firm includes Graphic Traffic and iNet Technologies, both of Bismarck, and DH Research, Fargo. The agency has offices in Bismarck, Minot, and Fargo.

Piehl included in "40 under 40" listing

Tue, 27 May 2008 00:00:00 GMT

For a third time, one of Odney Advertising's very own has been deemed one of the tops in the area.

Marnie Piehl, public relations director with Odney Advertising, was included in Business Watch's "40 under 40" listing, an annual roster recognizing outstanding individuals under age 40 working in western North Dakota. The individuals on the list span many industries, experiences and successes.

"I am thrilled to be included in the �40 under 40' listing," Piehl says. "The roster features some really neat people doing great things throughout western North Dakota and to be considered one of this group is truly an honor."

Piehl, a Minot native, joins fellow Odney employees, Brekka Kramer, general manager of Odney's Minot office, and Mike Pierce, CEO of Odney company, iNet Technologies, in being featured in the "40 under 40."

The "40 under 40" listing is the May/June 2008 issue of Business Watch.

Odney Advertising deemed best place to work by Young Professionals Network

Tue, 20 May 2008 00:00:00 GMT

Odney Advertising Agency was named one of the Top 10 Places to Work by the Bismarck-Mandan Young Professionals Network.

"As a company, we strive to create a work environment that attracts and retains talented people," says Odney president Pat Finken. "In our business, happy, talented people can do great work, so the quality of our workplace environment is critical to our success."

Odney was chosen based on the company's innovation, benefits and inclusion of young people. A 2006 survey regarding the most important aspects young people consider when looking at employers provided some of the other qualifications. These included flexible hours, competitive pay, recognition, opportunities for advancement, a positive work environment and work-life balance.

Odney Advertising collects three NDNA agency awards

Thu, 15 May 2008 00:00:00 GMT

Odney Advertising Agency received three North Dakota Newspaper Association awards in the organization's annual agency contest.

Odney received top honors for Best Travel/Tourism Ad for the ad titled, "Have You Heard an Antelope Applaud" created for North Dakota Tourism; Best HealthCare Ad for the St. Alexius ad titled "Giddyup'; and best General Ad for "Save Time, Money & Hassle" created for the Jamestown Regional Airport.

Meschke promoted to Senior Media Planner/Buyer

Tue, 29 Apr 2008 00:00:00 GMT

Tracy Meschke has been promoted to senior media planner/buyer at Odney Advertising. Meschke has nine years of media planning and buying experience, the last seven occurring with Odney.

As a senior media planner/buyer, Meschke will provide strategic media planning on a regional and national level, determining the best media mix for clients' goals and budgets. She has experience planning and buying television, radio, print, outdoor and online media. Meschke is a graduate of Bismarck State College.

Odney wins 15 advertising awards

Fri, 29 Feb 2008 00:00:00 GMT

Odney Advertising Agency was the recipient of 15 advertising awards at the annual awards banquet sponsored by the Bismarck-Mandan Advertising Federation on Feb. 23. The six Gold and seven Silver ADDY Awards, along with two special awards, represent the agency's work for the past year.

The agency won two Best of Show awards, the Broadcast Best of Show for the National Sunflower Association mixed media campaign titled "Grab 'Em By The Sack." The Print Best of Show was granted for the Jamestown Regional Airport print campaign, "Save Time, Money and Hassle."

The six Gold ADDYs included N.D. Tourism, "2007 Travel Guide", Sales Promotion Catalog; N.D. Tourism, "N.D. Tourism International Video/DVD", Interactive Media; National Sunflower Association, "Grab 'Em By The Sack Campaign", Non-Traditional Ad Campaign; St. Alexius Heart & Lung Clinic, "#1 Heart Hospital in N.D. -Giddy up", Newspaper Ad -Color; Jamestown Regional Airport, "Save Time, Money and Hassle Campaign", Newspaper Campaign -Black and White; Jamestown Regional Airport, "Save Time, Money and Hassle-TV", Television Ad.

The agency earned Silver ADDYs for National Sunflower Association, "Grab 'Em By The Sack Logo", Elements of Advertising -Logo; St. Alexius Heart & Lung Clinic, "#1 Heart Hospital in N.D. Campaign", Newspaper Campaign -Color; Jamestown Regional Airport, "Save Time, Money and Hassle -Reason #4", Newspaper-Black and White; Jamestown Regional Airport, "Save Time, Money and Hassle -Talk Show", Radio Ad; N.D. Tourism, "Legendary Insert", Newspaper-Specialty Advertising; National Information Solutions Cooperative, "NISC 2006 Annual Report CD", Interactive Media; Partners for Affordable Energy, "Did You Know? Campaign", Television Campaign.

iNet Technologies, Odney's web site development and online solutions subsidiary, collaborated on the National Sunflower Association's "Grab �Em By The Sack" campaign, North Dakota Tourism's International Video/DVD, and National Information Solutions Cooperative's 2006 Annual Report CD.

Kelly Heyer joins Odney in Fargo

Tue, 15 Jan 2008 00:00:00 GMT

Kelly Heyer joined the Fargo branch of Odney Advertising as a marketing consultant. She is responsible for managing a variety of client activities and accounts in the region.

Heyer has spent the last eight years in the public relations department of MeritCare Health System where she honed her knowledge of branding, advertising, public relations and media buying. She majored in mass communications at Minnesota State University Moorhead. Heyer and her husband Eric live in Fargo with their three children.

Odney expands media department, promotes two

Wed, 16 Jan 2008 00:00:00 GMT

Odney Advertising recently expanded its media capabilities by adding a full-time media department to its Minot office and promoting two employees into new roles.

Paulette Bullinger, Bismarck, was promoted to media buyer and Rhonda Jensen is now a media assistant in Minot.

Odney now has four full-time media buyers with experience in media planning for local, regional and small national accounts. The promotions and expansion will help Odney to serve the growing demand for media buying capabilities.

Starting as an administrative assistant, working her way to media assistant and now media buyer, Bullinger has been with Odney for eight years. She has experience in media planning, placement and traffic and is a graduate of the University of Mary. She and her husband own Circle Diamond Ranch Supply in Mandan.

Jensen has been with Odney for three years and previously worked as an administrative assistant. She brings extensive experience in coordinating client promotions and media schedules. Jensen is a Bishop Ryan High School graduate and earned a degree from Lake Region State College in Devils Lake.

Odney brings home top honors at Midwest NAMA awards

Thu, 17 Jan 2008 00:00:00 GMT

Odney Advertising took home first place honors at the Midwest National Agricultural Marketing Association Awards in the category of Non-Traditional Public Relations: Ag Producer to Consumer.

Odney won for an integrated public relations and social media campaign it developed for the National Sunflower Association (NSA). The Grab �Em By the Sack campaign targeted 12-24 year old young men in an effort to increase both awareness and consumption of sunflower seeds.

"This is a tough group to reach and so we went to them online, where they live, using a very edgy approach," says Odney president Pat Finken. "The National Sunflower Association really let us run with a fresh fun idea and were great to work with."

The campaign offered a $10,000 grand prize for the best video promoting sunflower seeds using the theme, "grab �em by the sack." The video had to be two minutes or less in length and promote sunflower seeds. More than 250,000 views were made of the 55 videos submitted to the contest. Videos and contest information can be found at www.grabembythesack.com.

The NSA's international marketing director, John Sandbakken, says the organization realized that to reach the targeted group of young men, they'd have to think outside the box. "We needed to step away from traditional ways of promoting our product," he says.

Odney Wins Teddy Awards

Fri, 07 Sep 2007 00:00:00 GMT

Television and radio ads produced by the Odney Advertising Agency were recently honored with Teddy Awards by the North Dakota Broadcasters Association. The winning ads are:

Television

Best Public Service: North Dakota First Lady

Radio

Best Commercial Campaign:
Devils Lake Regional Airport: Counselor, Talk Show and Therapy
Best Single Commercial: Gate City Bank
Best Public Service: North Dakota Tourism

The statewide competition was judged by a panel of professionals from the Maine Association of Broadcasters. The Teddy Awards honor creativity and excellence in the production of broadcast advertising.

Odney Wins National Healthcare Ad Award

Mon, 25 Jun 2007 00:00:00 GMT

Odney Advertising was recently recognized with a national award from Healthcare Marketing Report, the national newspaper of healthcare marketing. "We Know," a newspaper ad created by Odney Advertising for St. Alexius Medical Center, won a Merit Award in the 24th annual Healthcare Advertising Awards.

The Healthcare Advertising Awards is the oldest, largest and most prestigious advertising awards competition in the industry, with a record-setting 4,300 entries submitted this year from every state in the U.S. and multiple foreign countries. Entries are judged by a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, marketing professors and the editorial board of Healthcare Marketing Report.

Odney Wins District ADDY Awards

Mon, 09 Apr 2007 00:00:00 GMT

Odney Advertising Agency won two Silver ADDY Awards at the American Advertising Federation 8th district regional competition The awards were received for The View Life Starts Here campaign, and the North Dakota Tourism 2006 print ad campaign. Odney was the only Bismarck organization to win ADDY awards at the district level. The district competition included 526 entries from 179 competitors throughout North Dakota, South Dakota, Minnesota and Wisconsin.

The ADDY Awards program rewards creative excellence in advertising through a three-tiered national competition conducted annually by the American Advertising Federation. The ADDY Awards Competition is the advertising industry's largest and most representative competition for creative excellence.

Odney Advertising wins advertising award

Tue, 06 Mar 2007 00:00:00 GMT

Odney Advertising Agency recently received a Gold ADDY at the annual awards banquet sponsored by the Advertising Federation of Fargo-Moorhead.

Gate City Bank's "ATM Cam" 30-second television ad, created and produced by Odney Advertising, won a Gold ADDY in the regional/national TV consumer services, professional services category. Credits go to Jeanne Nelson, creative writer and director; Tom Tollefson, director of photography; and Pixel Farm.

A Gold ADDY recognizes the highest level of creative excellence and is considered superior to all other entries in the category. All Gold ADDY winners are automatically forwarded to the District 8 ADDY Awards competition, which is comprised of American Advertising Federation (AAF) chapters in North Dakota, South Dakota, Minnesota and Wisconsin. The local ADDYs are the first of a three-tiered national competition, sponsored by the AAF and its local chapters.

Odney Advertising wins 15 advertising awards

Thu, 22 Feb 2007 00:00:00 GMT

Odney Advertising Agency was the recipient of 15 advertising awards at the annual awards banquet sponsored by the Bismarck-Mandan Advertising Federation on Feb. 17. The seven Gold and five Silver ADDY Awards, along with three special awards, represent the agency's work for the past year.

The agency won a Gold Award, a Judge's Choice award as well as the coveted Broadcast Best of Show award for The View television ad titled "Life Starts Here" with credits going to Jeanne Nelson and Larry Brekke. Both a Gold award and a Judge's Choice award were granted for the N.D. Tourism 2006 Print Campaign, created by Mike Bruner, Renae Bieri and Steve Dolbinski.

The other five other Gold ADDYs included The View, Life Starts Here, print ad; The View Whole New View Campaign, print series; The View, Whole New View, print single ad; Pringle & Herigstad, Slaying Giants, print ad; and to the design firm of Graphic Traffic a Gold award was presented for Outlaws' Bar & Grill, logo.

The agency earned Silver ADDYs for St. Alexius Medical Center World-Class Orthopaedic Care - Joint Replacement, print ad; Pringle & Herigstad, print campaign; the Odney Advertising Art of Advertising, print ad; the N.D. Tourism official map; and a N.D. Tourism special event invitation.

About 200 local Advertising Federation clubs in 14 districts nationwide are eligible to compete in the ADDY contest. The winning entries from the Bismarck-Mandan chapter now go to the next level of competition, sponsored by the American Advertising Federation's District 8, which is comprised of North Dakota, South Dakota, Minnesota and Wisconsin.

Dusty Zimmerman joins Minot branch of Odney Advertising

Wed, 07 Feb 2007 00:00:00 GMT

Dusty Zimmerman has joined Odney Advertising Agency as a marketing consultant in the Minot office where she will manage client activities and accounts. Zimmerman's hiring positions Odney to better respond to a growing demand for communication services in Minot and throughout northwestern North Dakota.

Zimmerman has wide-ranging marketing experience, and was most recently co-director of the Minot Convention and Visitors Bureau. She holds a degree in business management from Minot State University, and is extensively involved in the community. Zimmerman and her husband, Jason, live in Minot.

Odney Advertising is a full-service agency offering marketing, advertising, public relations services, creative design, and media placement. The firm includes Graphic Traffic and iNet Technologies, both of Bismarck, and DH Research, Fargo. The agency has offices in Minot, Bismarck and Fargo.

Margaret Kaufman hired at Odney Advertising Agency

Wed, 07 Feb 2007 00:00:00 GMT

Margaret Kaufman has joined Odney Advertising Agency as an administrative assistant in the Bismarck office. She will work with accounts and billing as well as providing a wide array of administrative support.

Kaufman most recently worked in the accounting industry, but her extensive office and management skills have been applied in industries ranging from parks to construction.

Kaufman earned a degree from Dickinson State University, and recently returned to North Dakota after many years in California.
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Kramer promoted to general manager

Mon, 11 Dec 2006 00:00:00 GMT

Brekka Kramer has been promoted to general manager of the Minot branch of Odney Advertising. She will be responsible for management of the Minot office, and will oversee local personnel and manage business development for Odney and its subsidiaries iNet Technologies, Graphic Traffic and DH Research in northwestern North Dakota. Kramer's promotion positions Odney to better respond to a growing demand for communication services and staff in the Minot office.

In addition to her new duties, Kramer will continue in her role as lead marketing and public relations consultant managing Minot area client activities and accounts.

Kramer has been with Odney for more than five years, and provides outstanding service to a wide array of clients in northwestern North Dakota.

A Minot native and a graduate of Minot State University, Kramer has a degree in marketing. Extensively involved in the community, Kramer serves as president of the Minot Sunrise Rotary Club, and on the board of directors for the Minot Area Chamber of Commerce, Souris Valley United Way and the Minot Area Community Foundation, among others.

Piehl named PR Director

Wed, 06 Dec 2006 00:00:00 GMT

Marnie Butcher Piehl has been named public relations director for the Odney Advertising Agency. She joined Odney in July as a marketing consultant.

Piehl spent several years in the public relations department at MeritCare Health System in Fargo, and received corporate recognition as a marketing manager at Microsoft. Her work experience also includes writing for a large university, serving as a product marketing manager for a business management solutions company and two years as the communications director at DH Research, a subsidiary of Odney Advertising.

Piehl double-majored in mass communications and English at North Dakota State University.

Odney Advertising wins Teddy Awards

Wed, 20 Sep 2006 00:00:00 GMT

Odney Advertising Agency was honored with several awards from the North Dakota Broadcasters Association during NDBA's fall conference held recently in Bismarck.

Excellence in creativity and innovation are the determining criteria for award recipients. In all, Odney Advertising received two first-place Teddy awards and five merit awards. Click on the titles in the list below to listen to or view these award-winning ads.

Teddy award for "I'm Pat Schmidt" television ad produced for the North Dakota Association of Counties. Ad agency television best public service category.
Teddy award for "Life Starts Here" television ad produced for The View. Ad agency television best single commercial category.
Merit award for "Bundling," "Broadband," and "Wireless" radio ads produced for SRT Communications. Ad agency radio best commercial campaign category.
Merit award for "I'm Pat Schmidt" radio ad produced for the North Dakota Association of Counties. Ad agency radio best public service category.
Merit award for "Clear Blue Sky" television campaign produced for Partners for Affordable Energy. Ad agency television best commercial campaign category.
Merit award for "Snowflake" television ad produced for St. Alexius Medical Center and Mid Dakota Clinic. Ad agency television best single commercial category.
Merit award for "This House" television ad produced for the North Dakota Labor Department. Ad agency television best public service category.

Fruhwirth joins Odney Advertising as administrative assistant

Wed, 26 Jul 2006 00:00:00 GMT

Leila Fruhwirth recently joined the Odney Advertising Agency as an administrative assistant where she will handle the switchboard, the front office and various administrative duties.

A native of Bismarck, Fruhwirth has 16 years of customer service experience in the retail and medical industries. She most recently was employed at Mid Dakota Clinic.

Piehl joins Odney Advertising as marketing consultant

Wed, 26 Jul 2006 00:00:00 GMT

Marnie Butcher Piehl recently joined the Odney Advertising Agency as a marketing consultant primarily serving Odney's healthcare industry clients.

Piehl is an award-winning professional who brings 12 years of writing, marketing and public relations experience to the team. In her former position as a marketing manager at Microsoft, her innovative approach to marketing and project management received corporate-wide recognition. Her work experience also includes writing for a large university, working in public relations at a major healthcare system, and serving as a product marketing manager for a business management solutions provider. She was also the communications director at DH Research, a subsidiary of Odney Advertising.

Piehl double-majored in mass communications and English at North Dakota State University.

Odney ad wins Telly Award

Thu, 13 Jul 2006 00:00:00 GMT

A television ad produced by Odney Advertising Agency, Bismarck, has been recognized in the 27th Annual Telly Awards competition.

Odney's "Snowflakes" ad for the St. Alexius Medical Center and Mid Dakota Clinic received a bronze Telly award in the category of hospitals with more than 200 beds.

The Tellys are considered the premier award for outstanding local, regional and cable television commercials and programs. Winners are chosen from more than 12,000 entries from all 50 states and several foreign countries.

From its beginnings in 1885 as the first hospital in the Dakota Territory, St. Alexius Medical Center has become a complete, full-service medical center serving central and western North Dakota, northern South Dakota and eastern Montana. HealthGrades recently ranked St. Alexius the number one hospital in North Dakota for cardiac care.

Mid Dakota Clinic is a founding member of the PrimeCare health group, along with St. Alexius Medical Center, the Heart & Lung Clinic, and the Bone & Joint Center. The clinic is home to more than 50 doctors and has several locations in Bismarck.

Odney Advertising is a full-service agency offering marketing, advertising, public relations services, design and media placement. The firm includes Graphic Traffic and iNet Technologies, both of Bismarck, and DH Research, Fargo. The agency has offices in Bismarck, Minot and Fargo.

Gate City Bank names Odney Advertising as agency of record

Mon, 19 Jun 2006 00:00:00 GMT

Gate City Bank has named Odney Advertising as its advertising agency of record. Gate City is an $870 million mutual community bank with 27 locations in North Dakota and in Moorhead, Minn. The bank has served customers since 1923 and employs more than 320 people.

"What impressed us most was Odney's work in building highly effective banking brands and focus on bottom-line results," said Steve Swiontek, Gate City Bank chairman, president and CEO. "They have a tremendous amount of experience in marketing financial services and understand the unique challenges and opportunities of Midwest markets like North Dakota."

"Gate City is a great organization. They deliver exceptional customer service and provide a wide array of consumer friendly banking products. Their North Dakota focus and style of banking is a perfect fit for our experience and expertise," said Odney President Pat Finken. "We're delighted that they chose Odney as their advertising, public relations and marketing partner."

Odney Advertising receives three NDNA Awards

Fri, 12 May 2006 00:00:00 GMT

Odney Advertising received three awards from the North Dakota Newspaper Association in its Best of the Ad Agencies Awards division.

Best Ad Campaign: "Neuroscience Center of Excellence," for St. Alexius/PrimeCare.

Best Insert: "BEK Gives Back," for BEK Communications.

Best General Ad: "Slaying Giants is What We Do," for Pringle & Herigstad.

The awards were presented on May 4 at the NDNA annual convention in Bismarck.